Ljubljana, November 4th, 2025

ADRIATICON 2025

SESSIONS

KOMUNA

13:50 - 14:20

From Complexity to Clarity: Inside Ericsson Nikola Tesla’s Sales Transformation Journey

Key learnings:

Content

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Digital transformation doesn’t happen overnight; it takes the right strategy, tools, and partnership. In this fireside chat, Ericsson Nikola Tesla shares how they modernized their opportunity management process with Salesforce, unifying data, approvals, and analytics across teams and different business segments. Discover how they turned a complex sales structure into a scalable, insight-driven system that delivers transparency, process guidance, and easier decision-making across every sales stage.

Session language:
Croatian

Speakers