Session > Data Silos Are Killing your CX: How to prepare for the Agentic AI future and truly know your customers

Data Silos Are Killing your CX: How to prepare for the Agentic AI future and truly know your customers

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Everyone talks about AI and developing their strategy, but the first step is foundational: fixing your data. The reality is your customer information is siloed and scattered, making a true 360-degree customer profile almost impossible. This fragmentation is the single greatest blocker to becoming an AI-ready organization and is actively killing your CX.

In this session, we’ll show how Salesforce Data Cloud and Agentforce break down silos, automate complexity, and empower teams in the Adriatic region to finally deliver personalization at scale

We'll show how it transforms disparate signals into a single, real-time customer truth. You'll learn how this unified data enables true Agentic AI—intelligent agents grounded in your processes and a complete customer understanding—the only way to achieve hyper-personalization and win in the market.

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