Ljubljana, November 4th, 2025

ADRIATICON 2025

SESSIONS

KOMUNA

9:45 - 10:25

Session > AI Without Organisational Maturity Is Just Expensive Chaos. Turn It Into a Driver of Business Growth.

AI Without Organisational Maturity Is Just Expensive Chaos. Turn It Into a Driver of Business Growth.

Key learnings:

Content

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AI promises breakthroughs, but too often it delivers more hype than value. This keynote reveals why organisational maturity is the missing piece, separating those who thrive from those who stumble. Conor Lawlor shares a global view of how leading companies are building a competitive edge in customer experience through AI maturity, while Marko Perme delivers a wake-up call on what’s at stake, bringing the conversation down to a reality check for the Adriatic region.

Speakers